Apotheca Beauty to expand Lancer Skincare into Middle East markets

US-based Lancer Skincare has collaborated with specialty distributor Apotheca Beauty to expand its international retail presence to various markets in the Middle East.

Apotheca Beauty has head offices in Dubai and Kuwait, along with a large retailer distribution network across the UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, Morocco, and Jordan.

Through the new partnership, Lancer Skincare intends to target the growing luxury skincare market.

Lancer Skincare CEO Tracey Sameyah said: "We've always had an international clientele at the practice and the demand for Lancer Skincare's entry into the Middle Eastern market has grown significantly over the last 24 months.

“Our partnership with Apotheca Beauty has given us the opportunity to reach new audiences and we're excited to continue to grow our footprint in the market."

Founded by dermatologist Dr Lancer, the firm’s portfolio includes a variety of anti-ageing skincare products formulated to address different skin types and concerns such as fine lines, wrinkles, textures, and pore sizes.

In addition, the firm offers various polishes, cleansers, moisturisers, masks, peels, sun protection, eye and lip products, and makeup removers, as well as bodycare offerings.

Apotheca Beauty CEO and co-founder Nora Al-Ramadhan said: "Having been a patient of Dr Lancer myself during my time in Los Angeles, I know first-hand how impactful his products are and the results his patients can see on their skin.

“Apotheca is incredibly excited to help grow the doctor's international presence, and finally make accessible his method to the Middle Eastern customer."

In the US, Lancer Skincare is available at select retail stores, including Space NK, Sephora, Saks Fifth Avenue, Nordstrom, and Neiman Marcus.