Anastasia Beverly Hills introduces Lip Palette

Global cosmetics brand Anastasia Beverly Hills has introduced new product range Lip Palette.

The new range consists of 18 long-wear shades, which impart an intense pigment payoff and a matte finish look. Users can customise by mixing and layering from the available colour selections, which range from five pure primary hues to neutral, bold, and bright shades.

Anastasia Beverly Hills' president Claudia Soare said: "Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pen.

“The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades."

The product package is inclusive of a mixing plate and a dual-ended lip brush spatula to combine colours.

Priced at $48, Lip Palette has been launched on the company’s website and is available in retail stores of Sephora, ULTA, Macy and Dillard.

Founded in 1997, Anastasia Beverly Hills formulates and markets cosmetic products. Golden Ratio eyebrow product, Contour Palette and cult classic Liquid Lipstick are among the products constituting the company’s current product portfolio.