Agadir Argan Oil launches Agadir Men OUD WOOD collection

Hair care brand Agadir Argan Oil has launched its first men’s line , the Agadir MEN Oud Wood Collection.

The launch comes just in time for National Men’s Grooming Day on 19 August.

The collection includes hair and body wash, fiber texturiser, firm hold styling gel and beard oil.

Beard oil shines, moisturises and takes the edge off of brittle whiskers.

Body and hair wash reenergises and stimulates skin hydration, fiber texturiser offers superior moldability with matte finish, and firm hold styling gel offers exalted style and hold.

According to Agadir, the collection of four products will ‘up the grooming game’.

Each of the products has been infused with natural, raw and fragrance, Oud Wood, also known as Agarwood.

The sensual aroma and fragrance of Oud Wood also offers benefits such as antioxidants and anti-stress effects.

In a joint statement, Agadir co- founders Jack and Paul Anthony Bogosian said:  “We wanted to offer something just for the men, a complete head-to-toe grooming experience.

"Something that would have an exotic, yet sincere aroma to those wanting a touch of power and luxury.

“The enticing blend of Oud Wood, Argan Oil, Panthenol, and Biotin leads to a sophisticated and incredible product line.

"We wanted to make sure we had a variety of items to offer our new clientele.”