3INA introduces new fluorescent makeup collection

Beauty brand 3INA has introduced UV Collection featuring fluorescent makeup products.

The collection includes an eye pencil, a cream eyeshadow, a lip gloss, nail polish, and a top coat under the Fluoro brand. These products contain colour-changing elements that are activated by ultraviolet (UV) light, intended to represent creativity and self-expression.

Containing ingredients that allow long-wear, moisturisation, and a bright finish, 3INA’s new Fluoro Cream Eyeshadow includes a resin that has a filming effect to provide water-resistance. The Fluoro Lip Glosses contain jellifying agents designed to provide a smooth and creamy feel.

The launch is accompanied by a campaign to illustrate the application of the new products. Lead make-up artist Anne-Sophie Costa said: "Led by the bold fluoro colours, I wanted to approach the UV campaign with a loose hand and avoid doing anything that felt too graphic or contrived.

“I was inspired by the dual functionality of the collection and how the products take you from day-to-night in an unexpected way."

The products are available in UV secondary packaging, which feature geometric shapes and clean neon colours.

The 3INA UV collection is available for purchase at Selfridges, 3INA outlets, on its webstore, and on asos.com.

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Image: 3INA UV Collection Campaign. Photo: courtesy of PRNewsfoto/3INA.