Avon Products and Kenzo Takada collaboration to launch new fragrance

A new Avon fragrance for men and women is set to be introduced later this year.

Called Avon Life Colour, the new scent has been developed in collaboration with designer Kenzo Takada and Firmenich’s master perfumers Frank Voelkl and Olivier Cresp.

The new Avon fragrance is the second to be launched by Avon in collaboration with Takada. The partnership launched the first fragrance in 2016.

Avon Products executive vice-president and chief operating officer Jonathan Myers said: “We’re incredibly excited about the potential of this new fragrance and the opportunities that it will bring to Avon and our representatives around the world.

“With marketing activation across more than 50 markets, this collaboration will be one of the Avon’s biggest launches in the next 12 months.

“We know that our global network of nearly six million beauty entrepreneurs will love, share and be eager to sell this exciting new fragrance.

“Importantly, this launch reinforces our fast-beauty strategy and furthers our commitment to democratise beauty, making sure our customers all over the world have access to the latest beauty trends, innovations and designer equity, quality products at accessible prices.”

Avon Products offers a wide range of beauty offerings under various brands such as Anew, Avon Color, Avon Care, Skin-So-Soft and Advance Techniques.

The company’s products are marketed through approximately six million independent sales representatives.