More Naturally launches Amazing Moisture shampoo

US-based company More Naturally has introduced new shampoo Amazing Moisture.

Priced at $14 per ounce, the shampoo combines stem cells, a range of properties derived from botanical extracts and mild cleansers. It is claimed to be suitable for all hair types and colour-treated hair.

Designed to heal and nourish the hair and scalp, Amazing Moisture’s stem cell extracts are obtained from ginseng, argan and bamboo, while its botanical extracts are derived from sources such as sunflowers, sweet almonds, wild cherry bark, coconuts, pine needles, jojobas, quinoa and rice.

Formulated in a base of certified-organic Aloe Vera, these stem cells and botanical extracts are said to help increase the volume, radiant vitality, shine, strength and manageability of hair.

More Naturally president Brian Reichenberg said: “Most shampoos contain 80% to 90% water and harsh detergents that damage your hair and scalp. Generally, the packaging costs more than the ingredients.

“Considering how important your appearance is socially and for business, it’s worth every cent.

“Your hair is noticed immediately. Why spend hundreds at your salon and then destroy your hair with cheap shampoo?”

Amazing Moisture is currently available on Amazon or morehairnaturally.com.