Native launches hair care line at Target stores in US

US-based personal care brand Native has launched naturally-derived hair care line, which exclusively debuts at Target stores.

The company’s first ever hair care line features three collections – Coconut & Vanilla Moisturizing Shampoo and Conditioner; Cucumber & Mint Volumizing Shampoo and Conditioner; and Almond & Shea Butter Strengthening Shampoo, Conditioner and Hair Mask.

The new range has been created to cater to consumer’s demand for more natural options, including hair care.

Native has made use of coconut, vanilla, cucumber, mint, almond and shea butter scents for the collection given that these are among the popular deodorant scents.

Native CEO Vineet Kumar said: “There are so many options out there when it comes to hair care and even more do’s and don’ts which can become overwhelming. We launched this collection so choosing a hair product doesn’t have to be. These products deliver all the amazing benefits you want and need through an effective, clean formula in the signature Native scents we know and love.”

Coconut & Vanilla Moisturizing Shampoo and Conditioner is intended to help gently cleanse, replenish moisture, leaving the hair shiny.

Cucumber & Mint Volumizing Shampoo and Conditioner helps clean the hair and provides a weightless lift, thereby making the hair look voluminous and full.

Almond & Shea Butter Strengthening Shampoo, Conditioner and Hair Mask is claimed to fortify hair while helping to restore its natural vibrancy.

All these variants are priced at $8.99. The shampoo and conditioner are available in a 16.5 oz size, while the hair mask comes in a 6 oz. size.

The hair care products are claimed to be free from sulfate, paraben, dye and are also cruelty free and vegan.