MyChelle launches new CBD-based skincare line with modern redesign

US-based skincare firm MyChelle Dermaceuticals has launched new Cannabidiol (CBD) skincare products with modern redesign to celebrate its 20th anniversary.

Expanding its CBD-based skincare line, the company has unveiled their ENHANCE collection, which are made of hemp-derived CBD, exotic botanical oils, and potent antioxidants.

MyChelle’s other CBD skincare products include Enhance CBD lotion, Enhance CBD serum, Enhance CBD lip balm, and Enhance CBD rinse-free wash.

The company claims to have developed effective, eco-friendly dermaceuticals that are science-driven and provide genuine results for all skin types.

To develop a stronger bond with the customers, MyChelle intends to redesign the brand with a “Power from Within” theme.

MyChelle marketing and product innovation vice president Catie Wiggy said: “Skin Care is never one-size-fits-all.

“MyChelle knows everyone’s skin is unique and beautiful and we embrace and celebrate those differences by offering a diverse line of powerful mix-and-match formulas to meet the needs of all skin types.

“We remain committed to full transparency and formulating with clean ingredients. We promise powerful, effective products that make you look good, created by a mission-driven company that you can feel good about supporting.”

For more than 10 years, MyChelle has been developing reef-safe sun care products.

The company is a founding member of the Environmental Working Group’s “Verified for Your Health” programme, which is listed as one of PETA’s certified cruelty-free companies and certified by Leaping Bunny.

Established in 2000, MyChelle claims to be the first skincare company to employ anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients.