Mibelle Group launches Imbue Curls, expands Lee Stafford brand to US

The Mibelle Group has launched Imbue Curls and expanded the Lee Stafford brand in the US, in a bid to enter the haircare market in the country.

The company is involved in the creation of products and formulations for different hair types.

Lee Stafford is a haircare line-up that includes problem solving products and was launched on Amazon and leestaffordhair.com in October this year.

The collection includes the Hair Lengthening collection, Bleach Blondes Purple Reign collection and different styling products.

Mibelle international brand marketing manager Helen Cross-Fancy said: “We are so excited to expand the Mibelle portfolio internationally with Lee Stafford and Imbue.

“The Mibelle Group believes in creating products for all hair types and with these two brands, we are catering to everyone from straight hair to curly and coily hair.”

Mibelle has developed Imbue Curls in collaboration with Michelle Sultan, who is a celebrity hairstylist and textured hair specialist.

Imbue products are 100% vegan and free of sulphates, parabens or oil-based silicones. They are made using a blend of sustainably sourced plant oils including Camellia, Coconut and Cupuaçu.

The range of products are for cleansing, conditioning and styling curls.

It debuted on Amazon and imbuecurls.com in October and includes seven products.