Men’s grooming brand Manscaped launches in UK

Manscaped, a US-based brand dedicated to men’s below-the-waist grooming, has launched in the UK.

The male hygiene brand’s arrival represents the third international market entrance in less than two weeks.

Manscaoed chief operating officer Kevin Datoo said: “The UK is a large strategic expansion point for the company.

“We experienced immense positive reception in Australia and Canada, and we anticipate the same in this populous and equally sophisticated region.”

Manscaped chief financial officer Katy Hopwood said: “British men pride themselves on being very refined, and rightly so. They are highly invested in fashion and grooming – and are certainly not new to manscaping.

“The massive volume of blokes who already manscape, coupled with their discerning taste in grooming products, makes this launch extremely exciting for us.”

The brand provides a complete line of products that have become part of a daily ritual of over 1,000,000 consumers in the US, in addition to thousands more in the company’s two new key markets.

This product range is claimed to include precision-engineered tools, unique formulations and accessories that make sure an effective and hygienic manscaping routine.

Manscaped provides a one-stop-shop online at uk.manscaped.com. This platform enables consumers to buy a range of packages and hygiene plans, get limited time offers, and even learn trimming tips and tricks on the brand’s blog.

Brits can buy Manscaped products on Amazon.co.uk with Prime and pickup options available.

In-store retail updates are yet to come, while a countrywide rollout was done in Target US last year.