Maybelline New York names new global spokesmodel

US-based cosmetics company Maybelline New York has named international model Josephine Skriver as the brand’s global spokesmodel.

As part of the partnership with Maybelline, Skriver will participate in brand activities on a worldwide scale.

Maybelline New York global brand president Leonardo Chavez said: “We are beyond thrilled to have Josephine as part of our Maybelline family.

“A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city.”

The first campaign for the brand with Josephine will be launched in May this year.

Josephine said: “Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl.

“I am honoured to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

The other global spokesmodels who have worked with the brand include Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington.