Mars Wrigley Confectionery US to launch Sweet ReTREAT pop-up salon

Confectionery producer Mars Wrigley has planned to open a chocolate and candy-inspired pop-up salon, Sweet ReTREAT, in New York, US.

The new salon concept is set to debut for two days from 13 February and is based on the insights from a report by Mars Wrigley Confectionery.

Sweet Retreat’s salon services will include manicures, pedicures, blow-drys, style touch-ups and a make-up counter.

Complimented by the candy bar, the salon will offer The Candy Counter Makeup Bar with makeup trends by Mars’ chocolate delights, Candy shell lacquered Signature Manicure or Pedicure, The SNICKERS Pedi, pedicure with Snickers treat, The Blowout and Touch-Up Bar infused with mint blow-drys.

It will also feature The Mars Wrigley Lounge for waiting customers who can indulge in the brand’s treats and relax with a mini-massage or meditation.

Mars Wrigley Confectionery US president Berta De Pablos-Barbier said: “Our beloved treats play a unique role in consumers lives, and we wanted to do something fun in tribute to our brand fans this Valentine’s Day.

“You don’t need a manicure or a blow-out every day, but it’s a nice way to treat yourself now and then – and we look at our products the same way. They’re not an everyday snack, but a treat to indulge in from time to time.

“We are looking forward to bringing this idea to life by using our iconic brands in an unexpected way, there is no better time to treat each other, and this is the ultimate opportunity to spend time with a loved one.”