Marc Jacobs launches campaign for its new mascara

Marc Jacobs Beauty has launched a new campaign for the release of its Velvet Noir Major Volume Mascara.

Featuring ambassador Kaia Gerber, the campaign will appear in 50,000 special subscriber issues of Vogue’s March 2018 issue.

Marc Jacobs’ 2018 runway show held in September last year premiered Kaia with the product Velvet Noir Major Volume Mascara. She has joined the brand’s team of representatives, which include Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones and Adwoa Aboah.

Marc Jacobs Beauty founder Marc Jacobs said: “I see beauty in many things and I am attracted to all sorts of imperfection, from style to confidence or experimentation. It’s unexpected and surprises you.

“Inspiration stems from the spirit of a girl and her makeup ritual.  I think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

The product is available on marcjacobsbeauty.com and sephora.com, as well as Sephora, Marc Jacobs, Neiman Marcus and Bergdorf Goodman physical stores.

Established in 2010, Kendo is a part of Louis Vuitton Moet Hennessy luxury brand group. The group’s portfolio also includes Kat Von D, Fenty by Rihanna, OleHenriksen and Bite Beauty with distribution in 24 countries.