Make Up For Ever partners with artists for new Ultra HD products campaign

MAKE UP FOR EVER has partnered with celebrities and makeup artists to promote its new Ultra HD line-up.

The brand’s collaborations include Scandinavian pop artist Dagny, American funk-rock band DNCE’s guitarist Jinjoo, pop star from the Middle East Lea Makhoul, Bayli and Kaya Nico from The Skins rock band, and professional makeup artists from Los Angeles, Sweden, Lebanon and Korea.

This year, the brand has introduced its Ultra HD Underpainting, Ultra HD Perfector and Ultra HD Soft Light projects, which are designed to help users create their perfect complexion without any additional filters.

The ultra HD Underpainting palette is claimed to subtly correct imperfections of facial skin in preparation for additional make-up application.

Ultra HD Perfector is a skin tint that is said to provide a skin with a soft glow. This can be combined with the Ultra HD Soft Light liquid highlighter, which is claimed to enhance skin tones and add a finishing touch of volume-enhancing light to the face.

The new collection will be available worldwide in Sephora stores and online from next month.