Lyons Consulting transforms Tarte Cosmetics digital experience

US-based makeup and cosmetics brand Tarte Cosmetics has partnered with Lyons Consulting Group to develop its brand’s digital experience.

As part of the deal, Lyons Consulting offered its eCommerce design and implementation services to the cosmetics company.

It also launched two new websites for Tarte US/Canada/International and Tarte EU, which leveraged the Salesforce Commerce Cloud platform. This will enable the brand to market its products in 190 countries worldwide.

Tarte Cosmetics digital marketing senior director Stephanie Urban said: “LYONSCG built a truly stunning site with sophisticated functionality that engages customers throughout the shopping journey. The custom front-end design is fresh and mobile-friendly, so we are already seeing impressive results.

“LYONSCG’s extensive knowledge of Salesforce Commerce Cloud, combined with the talent of its creative team, made it the ideal agency for our project.”

In addition, Lyons has created an eCommerce site for the Tarte brand that enables customers to watch tutorials and shop for products. The website also features a search option to help assist shoppers in finding a foundation that matches their skin tone.

The technology company is also offering Tarte3 Rewards loyalty programme to help the cosmetics brand drive engagement and loyalty, as well as gain a deeper understanding of its customers.