Luxe partners Cosmopolitan to launch new fragrance collection

Beauty company Luxe Brands has launched a new fragrances line called Eau de Juice in partnership with fashion magazine Cosmopolitan.

Eau de Juice is a four-scent collection packaged in bottles that appear as juice boxes, completed with a lip print on the straw.

The packaging has been designed by Brooklyn based design team Powershovel.

The collection of scents are crafted by perfumers at Swiss fragrance company Firmenich.

Each juice box packaging is of a different colour for each fragrance. The colours are millennial pink, metallic gold, glossy white and soft-touch blue.

The four different scents launched are Extra Concentrated, Pure Sugar, 100% Chilled and Love, Unfiltered.

Extra Concentrated consists of top fragrances of apple and champagne accord while the mid scent is of praline and the base notes are of white patchouli, golden amber.

Firmenich perfumer, Ilias Ermenidis, created this perfume.

Pure Sugar has a top fragrance of wild strawberry and pink grapefruit with the heart scent of plum blossom and pink pepper and the base notes of jasmine sambac and praline. Firmenich Perfumer, Clément Gavarry created this perfume

100% Chilled top fragrance is red berries and bergamot, while the heart notes are of orange blossom and coconut water and the base notes of cashmere woods, musk and sandalwood. Firmenich perfumer Honorine Blanc formulated this fragrance.

Love, Unfiltered consists of the top fragrance being of red berries and mandarin, heart fragrance being wild freesia and star jasmine petals and base notes of blonde woods, and amber. This fragrance too has been formulated by Gavarry.

Luxe Brands CEO Tony Bajaj said: “As an entrepreneurial company, Luxe Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category.”

The fragrance is available at ULTA Beauty from 1 August 2019 and available in the stores in the US from 5 August. Each 50 ml bottle is priced at $55 in the US.