Lancer Skincare partners with Luxasia to expand presence in Asia

US-based Lancer Skincare has partnered with Singapore-based luxury beauty and lifestyle brand distributer Luxasia Group to expand its international retail presence in various Asian markets.

Under the collaboration, the Singaporean company will sell Lancer Skincare’s products in Singapore, Malaysia, Thailand and Macau.

Additionally, Luxasia will distribute Lancer Skincare’s products across a large network of retailers across Taiwan, Hong Kong, China, India, Indonesia, Philippines, Vietnam and Myanmar.

Commenting on the collaboration, Lancer Skincare CEO Tracey Sameyah said: “We own a unique positioning in the market place, with the innovations of a practicing and world-renowned dermatologist at our helm and emanating from our ultra-prestigious medical practice Lancer Rx Dermatology.

“Fuelled by the global cult-following of A-list celebrities and the world’s most famous faces, Lancer Skincare delivers real results powered by ingredients and technology they can trust.

“The Asian market is a key strategic region for Lancer Skincare and in partnering with Luxasia we believe we have a solid, synergistic and unified vision to elevate Lancer Skincare to new heights.”

Luxasia Singapore country manager Karen Ong said: “With the growing demand for high-quality skincare products amongst increasingly affluent consumers in Asia Pacific, Luxasia’s omnichannel brand distribution model gives Lancer Skincare’s premium range of products extensive market penetration to establish its brand.

“Through Escentials, our label for carefully curated and niche beauty products for the discerning, we are excited to make Lancer Skincare products easily available to consumers in Asia Pacific.”