KOSE’s brand Decorte launches new colour cosmetics

KOSE Corporation’s skincare and makeup brand Decorte is set to launch new products at Selfridges London stores across the UK.

Selfridges will be Decorte’s first partner to offer its products outside Asia.

Offerings such as Dip In Glow, Eye Glow Gem and Lipsticks will be available online from 15 January.

In addition, Decorte’s makeup artists will be available to offer hands-on services to customers from 25 January to 1 February to promote the new range.

KOSÉ Corporation managing director Masanori Kobayashi said: “We are excited to launch our most unique make-up range, first & foremost at Selfridges in London, a place where women embrace new cosmetics trends and appreciate high-quality products.”

Selfridges Beauty director David Legrand said: “We are extremely excited about Selfridges being the first retailer here in the UK to offer Decorte’s latest makeup colour extension where our customers will be able to experience these new products before anyone else in the world, including those consumers in Asia.”

Formulated with a moisturising resin, Dip in Glow is a multi-use highlighter that hydrates the skin and is said to be compatible with any foundation base.

Eye Glow Gem is an eyeshadow that is available in 30 shades.

Decorte’s The Rouge is a high-pigmented finish lipstick, which is available in Matte and Glow formulas in 25 shades.

Founded in 1946 by Kozaburo Kobayashi, KOSÉ Corporation has more than 800 registered patents and 36 brands.