Kat Von D Beauty launches new liquid eyeliner collection

US makeup brand Kat Von D Beauty will be launching its latest liquid eyeliner collection over the next two months.

The collection comprises Kat Von D Beauty Lash Liner, Dagger Tattoo Liner, and Ink Well Long-Wear Matte Eyeliners.

The products will be released respectively on the 20th of each month through to September this year.

Priced at $20 each, the products are suitable for vegans and are claimed to not be tested on animals.

Launching on 20 July, Lash Liner is a waterproof, ultra-pigmented formula that is designed to be applied on the waterline of the eye. It is claimed to dry out in 15 seconds or less and is suitable for all-day wear.

Dagger Tattoo Liner is scheduled to launch on 20 August. It is made using the company’s classic Tattoo Liner formula and offers sharp and precise lines.

Ink Well Long-ear Matte Eyeliner will be launched on 20 September. It will be available in a wide variety of shades.

Kat Von D Beauty products are currently available in Sephora stores and Sephora inside JCPenney pop-up stores, as well as online at Katvondbeauty.com and Sephora.com.

Launched in 2008, Kat Von D Beauty is a brand of cosmetics major Kendo. It offers a wide range of makeup beauty products, which are currently distributed in 35 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the UK and Ireland.

Based in California, Kendo creates and acquires beauty brands. Its portfolio features a range of major brands such as Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna, which are distributed in 35 countries globally.