J&J launches digital beauty initiative for skincare problems

Johnson & Johnson Innovation and Johnson & Johnson Consumer have launched a new initiative for the creation of digital beauty solutions to address skincare concerns.

Intended to encourage start-up firms, the Digital Beauty QuickFire Challenge will primarily focus on development of tools such as at-home skin assessments that will generate insights to enable better-informed decisions for customers.

Furthermore, the initiative will involve creation of impact tracking devices and adherence solutions to improve management of skin health through monitoring skin-impacting factors, including pollution, ultra-violet (UV), and skin biomarkers.

J&J is also planning for digital technologies or devices with enhanced efficacy compared to standard topical applications to progress skin health in case of hard-to-treat problems such as acne, photoageing, and eczema.

Johnson & Johnson Consumer Global Beauty president Sebastien Guillon said: “True innovation doesn’t just elevate product experiences and outcomes, it challenges the very definition of skincare itself.

“The next beauty tech disrupters are out there, and this challenge will help us identify the most promising potential partners in the co-creation of meaningful, future-forward skin solutions.”

The winner of the challenge will be provided with a $50,000 funding to aid in commercialisation of the product prototype.

J&J Innovation also intends to provide access to a network of experts and up to one year residency at an available Johnson & Johnson Innovation, JLABS (JLABS).