Japanese Skincare LENAJAPON enters bodycare market

Japanese skincare brand LENAJAPON is set to enter the bodycare market next month with its new product LJ Moist Body Soap.

The new soap will add to the brand’s skincare and haircare products.

LJ Moist Body Soap features quince seed extract, natural essential oils and moisturising serum. It is said to gently cleanse the body without over-drying.

Quince Seed extract is used as a key ingredient in products for its moisturising properties. It also enables the soap’s ingredients to penetrate the sub-dermal layers of the skin.

The amino acid soap is fragranced with geranium and rosemary scents and is designed to be suitable for all ages and skin types.

LENAJAPON was founded in 2007 by Reiko Kanise, a branding specialist and copywriter in food and cosmetics.