Japanese men’s skincare brand BULK HOMME launches in US

Japan-based men’s skincare brand BULK HOMME, operated by BULK HOMME Co, has launched in the US.

BULK HOMME is claimed to use only selected minimal materials that are friendly to both the environment and users’ skin.

Its fundamental policy is symbolised by pouch containers for facial cleansers, beauty lotion and milky lotion.

Due to its transparent packaging, users can clearly see the contents and even feel the texture of the products.

These containers are claimed to embody “BULK HOMME’s determination to achieve safety and stability”.

In 2019, Kylian Mbappe, a soccer player with the French national team, was appointed as the global ambassador of the brand, and commenced a drive to boost its business in the global market.

As part of its business development initiative in the US, BULK HOMME has bolstered its online and offline promotional activities with the intention of expanding its brand name recognition.

Under its short-term offline promotional activities, the brand will undertake at-store campaigns, such as sampling and touch-and-try events, to boost public awareness on men’s skincare while raising its brand recognition.