IFF partners with Amkiri to use its visual fragrance technology

International Flavors & Fragrances (IFF) has partnered with Israel-based cosmetics company Amkiri to use its visual fragrance technology.

Launched on 22 March this year, the technology consists of a new body art ink that is infused with a long-lasting fragrance. The inks are available in a wide variety of fragrance and colour combinations.

Amkiri chairman David Chissick said: “This partnership with IFF signals Amkiri’s commitment to product excellence and establishing visual fragrance as a part of consumers’ daily beauty regimen.

“The company will continue to develop more ground-breaking technologies that will continue to serve and disrupt the beauty industry.”

IFF chairman and CEO Andreas Fibig said: “This is a significant innovation in the fragrance category, merging strong and deeply personal visuals with the resonance and emotion of fragrance.

“The Visual Fragrance technology creates a new platform from which IFF can showcase our capabilities, including naturals, molecules, and cosmetic actives. The potential for innovative applications are nearly endless and our teams are truly inspired by the possibilities.”

Based in the US, IFF produces and markets flavours, fragrances and cosmetic actives across the world. It has a team of 7,300 members globally to develop various offerings leveraging consumer insights, research and development (R&D), creative expertise and customer intimacy.