Hudson’s Bay launches Les Essentials skincare and makeup line

North American company Hudson’s Bay has partnered with Canadian beauty entrepreneur Brittny Robins to launch its first-ever private label skin and colour collection.

Brittny Robins has developed Les Essentiels through her new beauty architecture company, By Britt.

The product line-up ranges from mascara to eye care and face serums.

Les Essentiels products are claimed to be free from paraben, sulphate, phthalate and also cruelty-free.

Robins said: “Hudson’s Bay was the first major retailer in Canada to pick up my beauty line and I am truly honoured to collaborate with them to launch their first private label range of beauty and makeup products.

“The collection is specially designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feels their best and most confident selves.”

The Les Essentiels products launched will be available at select Hudson’s Bay stores and online from this month. They are priced from C$35 – C$60.

Les Essentiels includes face serum, hydrating & smoothing face & eye primer, length and lift mascara, shape and set clear brow gel, universal colour stick, universal lip serum, under-eye masks, and brush set.

The products contain natural ingredients such as gold, maple, ginseng, plant-derived squalane, jojoba oil, hyaluronic acid, tiger grass, rosehip oil, caffeine and plant collagen.

Hudson’s Bay Cosmetics VP Catherine Kelly said: “This first signature beauty line for Hudson’s Bay is an opportunity to not only offer our own point of view on simple yet sophisticated beauty essentials but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry.”