H&M unveils collection of 25 fragrances

H&M has unveiled a new collection of 25 fragrances that are divided into three groups.

Complementing the present H&M Beauty assortment, the company has created this fragrance collection through a collaboration between the in-house team and Givaudan perfumers Olivier Pescheux and Nisrine Grillié.

Pescheux said: “We focused a lot on high-quality ingredients, from the single note fragrances to the contemporary blends and the more nuanced perfumes that really highlight the origin of the key ingredient.

“It has been an honour to collaborate with H&M and alongside my colleague Nisrine for this exciting fragrance collection.”

Grillié said: “I had the most inspiring time working with H&M and Olivier for this project. It was always going to be a good challenge given the comprehensive range but in the end, I believe the H&M fragrance collection is a beautiful and versatile symphony of fragrances.”

Ten fragrances makeup Singles, which feature a single note such as vanilla, chocolate or yuzu.

The Reveries group comes in two variances – Eau de Toilette and body mist. This group consists of ten blended fragrances and carry names such as Freewheeling, Sparks Will Fly and Above the Clouds.

Essences comprises five perfumes with notes of sandalwood, patchouli or rose. It is available as Eau de Parfum and roll-on perfume oil.

Fragrances will be available in-store and online from 16 August at 47 H&M Beauty outlets.

The fragrances will be priced between €4.99 and €24.99.