Hilton Lifestyle launches ProD.N.A skincare line

US-based skincare company Hilton Lifestyle has expanded its Paris Hilton skincare brand with the launch of ProD.N.A, which features marine-derived enzymes.

Produced and packaged in Los Angeles, the ProD.N.A skincare line is based on Hilton Lifestyle’s GenoMatrix formulation, which is claimed to support the body’s natural deoxyribonucleic acid (DNA) repair process.

This proprietary concentration is said to penetrate into deep layers of skin to counteract the effects of ageing.

GenoMatrix features enzymes derived from marine microalgae and other natural and active ingredients.

ProD.N.A creator Paris Hilton said: “From a very young age, my mother taught me the importance of taking care of my skin.

“I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results.”

The Paris Hilton skincare line contains Lift and Firm Eye Cream, Advanced Recovery Serum, Face & Decolletage Cream, and Dual Action Cleansing Gel.

Firm Eye Cream is available for $78, while Advanced Recovery Serum is priced at $115, Face & Decolletage Cream for $75, and Dual Action Cleansing Gel for $29.

ProD.N.A is currently sold at the Paris Hilton Skincare online store at select retailers worldwide.