Henkel’s Zotos Professional launches new hair brand Wellphoria

Henkel’s Zotos Professional has launched a new cannabidiol (CBD) and hemp seed oil-infused hair care brand, Wellphoria.

The new brand is launching with five professional products for ‘total hair wellness’.

Wellphoria’s five products include a shampoo, conditioner, intensive treatment masque, hair and scalp oil, and hand and body lotion.

The products have been designed to help people stay healthy and provide their strands with a feel-good glow.

Wellphoria is a combination of plant-based blend of 99% pure CBD at 50ppm infused with Hemp Seed Oil.

The haircare blend is proven to tackle all five hair wellness dimensions.

According to Zotos Professional, the products will deliver more conditioning, softness and shine to hair, as well as a balanced scalp.

Wellphoria’s non-intoxicating and vegan formulas have not been tested on animals.

In addition, the products are said to be free of sodium lauryl sulphate/sodium laureth sulphate (SLS/SLES) parabens, dyes, mineral oil and gluten.

In a statement, the company said: “With Wellphoria, wellness lovers can bring the thrill of feeling fulfilled to their hair and revel in the rush of reaching hairvana.”

Zotos Professional was founded in New York in 1929. It was acquired by Henkel in 2017 and since then it has been expanding its portfolio of brands.