GSK launches Sensodyne Rapid Relief toothpaste in US

GSK Consumer Healthcare has launched Sensodyne Rapid Relief,  a new range of toothpaste.

The product is available online and at major retails across the US in Mint and Extra Fresh flavours.

The new toothpaste is said to help combat tooth-sensitivity pain within three days.

GSK North America Medical Affairs oral care scientist and dental hygienist and regional lead Brenda Maggio said: “We know that the pain sensitivity sufferers experience can take the joy out of everyday activities such as eating and drinking.

“We’re excited to introduce Sensodyne Rapid Relief to the US market because it provides fast sensitivity relief we know consumers want.”

According to GSK, sensitivity pain occurs when the softer inner layer of the tooth is exposed to triggers such as consumption of hot or cold foods.

Formulated with stannous fluoride, the toothpaste scaffolds the sensitive parts of the teeth and prevents external triggers from reaching the nerves.

Sensodyne brand manager Laura Saldana said: “Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health.”

GSK Consumer Healthcare is an associate of UK-based GlaxoSmithKline. It operates in more than 150 markets with 110,000 employees. The company’s brand portfolio includes Theraflu, Excedrin, Nicorette, NicoDerm CQ, FLONASE and TUMS.