Grooming brand BSG launches new flagship location and product line-up

US-based personal grooming brand Barber Surgeons Guild (BSG) has opened its flagship location in West Hollywood, Los Angeles.

The brand was established by founder of StyleCaster Media Group Ari S. Goldberg and plastic surgeon Dr Justin Rome.

Goldberg said: “When I met Dr Justin Rome and we discussed our shared vision, I realised we could develop and sell our own collection of luxury grooming products alongside physical locations featuring advanced medical-grooming services, which has never been done before.”

The company is set to launch a new product line-up to help prevent hair loss. The products are available for pre-order online.

Furnished with the new BSG Grooming Essentials product line-up, the new location offers grooming services such as haircuts, shaves and advanced medical grooming therapies. Customers can also purchase products such as shampoo, conditioners, hair serums, texture liniments.

Led by chief medical officer and co-founder of BSG Dr Rome, the advanced medical grooming therapies include robotic hair restoration and Platelet Rich Plasma (PRP) hair maintenance, as well as laser body contouring, laser fat removal, laser facials and laser tattoo removal.

Cosmetic dermatologist Dr Simon Ourian serves as BSG’s medical advisor and founding partner.