Google launches new feature for users to try makeup virtually

Google has launched a new feature that allow the users to try the makeup virtually from its app while shopping for beauty products from home.

The new feature, which uses augmented reality, has been introduced last week in the US.

It aims to allow users to check and decided how the make-up products, such as lipstick or eyeshadow, will look like on their skin tones.

It will also aid in comparing the shades and texture and help find the right product.

The company has partnered with ModiFace and Perfect Corp to help the users better visualise a range of lipstick and eyeshadow shades from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury.

Using the Google app, they can virtually try makeup products by searching for the specific product.

The feature will allow the user to check each shade available in the collection and find the colour based on their style.

In addition, the Discover feed in the Google app will provide recommendations from beauty, apparel, home and garden enthusiasts as well as experts.

The Shop loop team, which was previously a part of the Google’s in-house incubator Area 120, carried out work on the feature.

In December last year, Perfect Corp teamed up with specialty beauty retailer Sally Beauty Holdings to power the latter’s custom ColorView virtual hair colour try-on experience.

In May 2018, Perfect updated its YouCam Makeup app with a new augmented reality (AR) beauty advisor in the US.