Gillette to launch new lineup of razors for men and women

Procter & Gamble (P&G) brand Gillette is set to launch a new lineup of razors for both men and women in the beginning of January 2018.

The new products include a cooling technology that is designed to deliver a better grooming experience for consumers.

The new products were developed by Gillette scientists to meet the customer demand for high-quality, low-cost razors with improved features.

P&G Global Grooming group president Charlie Pierce said: “For over a century, our goal has been to deliver the best, most reliable grooming experience possible for consumers.

“With this launch, we are demonstrating that this commitment is true for every single product tier in our portfolio and we are making Gillette’s technology even more accessible to men and women everywhere. We want consumers to know that whatever their need, we have a product that will deliver a superior experience and unbeatable value.”

The new offerings for men are Gillette Sensor3 Cool, disposable razors with cooling technology, new Gillette3 and Gillette5 razors, improved Gillette Fusion, and Gillette MACH3 cartridges.

The products for women include Venus Face Perfection, Venus Bikini Precision, and Venus Platinum.

Gillette also offers a wide range of products including shaving gels, foams, and creams, as well as skin care, after shaves, antiperspirants, deodorants, and body wash.