Fragrance brand Floral Street opens store in London

UK-based fragrance brand Floral Street has opened its first flagship store in Covent Garden, London.

Designed by William Russell Architects, the new facility features new brightly coloured courtyard Floral Court.

Customers will be allowed to create their own four-piece, 10ml bottle fragrance set at the store’s Mini Bar.

Floral Street’s portfolio includes London Poppy, Woderland Peony, Neon Rose, Chypre Sublime, Ylang Ylang Espresso, Black Lotus, Wild Vanilla Orchid, and Iris Goddess.

Floral Street founder Michelle Feeney was quoted by the news agency as saying: “The inspiration for Floral Street fragrances came from its namesake road in WC2 (London, UK).

“I connected its nostalgic floral history to the present-day obsession with all things flora, to create a modern collection of fragrances, powered by flowers.”

The store includes fragrance experts who were taught at French fragrance manufacturer Robertet, reported Cosmetics Business.

In addition to educating on fragrance blending, the store’s staff use sensorial touch points of colour, style, and smell to pair customers with a scent.

Set to host classes every month, the new store will also provide free workshops, interactive talks, interviews, and other activities for its customers.