Flora Beauty partners with Falabella to distribute CBD skincare brand Mind Naturals

Flora Beauty, the beauty and cosmetics division of Flora Growth, has signed an agreement with Latin American retailer Grupo SACI Falabella for the distribution of its  CBD skincare line Mind Naturals.

As part of the tie-up, Falabella will rollout Mind Naturals products, developed by Paulina Vega, in around 111 of its retail locations in Latin America.

The products are currently available for purchase at 15 retail centres in Colombia, where Falabella will be Flora Beauty’s exclusive retail partner.

Additionally, Mind Naturals products will be sold through online channels across Falabella’s e-retailer unit Linio, as well as on Falabella.com.

Falabella is claimed to have over 250 retail locations and over 30 million customers in the Latin America. The retailer has reported over $10.4bn in revenues last year.

The distribution agreement with Falabella will enable Flora Beauty to bolster distribution across Latin America.

Flora Growth Consumer Goods president Luis Merchan said: “The addition of Mind Naturals products to Falabella’s portfolio represents a massive step in the growth of Flora Beauty’s inaugural brand.

“Our skincare products are developed to be of the highest quality, yet still affordable. By having Mind Naturals products available through Falabella, one of the largest retailers in Latin America, we can ensure we reach a maximum number of target consumers and more importantly, that those consumers can access the high-quality and sustainable beauty and skincare products they desire.”

Flora has launched Mind Naturals brand for younger consumers who are starting a skincare regimen.

The company’s lifestyle brands AWE brand, which is slated for launch later this year, will cater to the prestige market.

In September, SexyHair, a professional hair care brand of German consumer goods firm Henkel, launched a full hair care range using 99% Pure CBD derived from the hemp flower.