Feelunique and IBE to launch beauty brands in the UK and France

European online retailer Feelunique has partnered with Indie Beauty Expo (IBE) to develop and display independent cosmetics collections for consumers in the UK and France.

The partnership will allow both companies to showcase an assortment of products across a range of categories, including skincare, haircare and colour cosmetics.

Feelunique CEO Joel Palix said: “Independent beauty is an important category for Feelunique. Over the years, we are proud to have supported many young up-and-coming brands.

“Moving forward, we would like to extend our platform to more brands that lack a presence in the UK and France.

“That is also why we decided to partner with IBE. They are a pioneer and a recognised leader in independent beauty and their knowledge, network and capabilities in this space are unrivalled.”

Approximately 30 brands will be selected from those exhibited at the IBR Berlin expo, which will be held from 29 May to 30 May this year.

IBE will launch the selected brands in Feelunique’s online stores starting July this year.

IBE co-founder Nader Naeymi-Rad said: “Feelunique represents a significant opportunity for indie brands to gain exposure in the UK and France.

“IBE’s role is to help indie brands capitalise on opportunities such as this to enable them to leverage their strength as a category while overcoming the obstacles they face individually as a small company.”

Established in 2005, Feelunique currently offers 32,000 products from 500 brands including Chanel, Dior, Tom Ford, featuring makeup, skincare and haircare products, as well as fragrances.

The retailer currently has a presence in more than 120 countries and operates websites in the UK, France, Germany, Norway, China and the US.