Evine to debut Ready to Wear Beauty brand

Multiplatform interactive digital commerce company Evine Live is set to debut its new Ready to Wear Beauty brand worldwide.

The new range features makeup products such as Brow Artist Duo, Divineluxe Lipstick Trio and Every Last Lash Mascara Duo.

Brow Artist Duo is a set of two micro-fine brow pencils, while the Divineluxe Lipstick Trio is a set of three lipsticks in pink and neutral shades.

Every Last Lash Mascara Duo is a three-piece couture powder with self-adjusting and colour-correcting pigments. It also includes an applicator.

Evine chief merchandising officer Michael Henry said: “We are incredibly excited to bring Ready to Wear Beauty to our customers and know that they will find great joy in using this established brand for all their go-to makeup needs.

“Joanne’s heart and soul behind Ready to Wear Beauty is so clearly evident, and with such a wide assortment of options within the line, viewers can expect to experience industry-leading products, including primers, couture foundations, blush, lash-extending mascara and so much more.”

In addition, the company will promote the brand by launching short features on television and its social media channels. These films will showcase how the products are being tested by customers.

The company will also demonstrate the products at the brand’s premiere from 10 July to 11 July. This can be viewed via cable and satellite television, on YouTube, and other channels in the Evine airs network.