Estée Lauder and YouCam bring AR training to beauty advisers

American cosmetics brand Estée Lauder and app developer Perfect Corp have launched a mobile augmented reality training (ART) programme for its beauty advisers.

Using the makeup app YouCam’s augmented reality (AR) technology, Estée Lauder’s global education team will be able to host interactive real-time training and product briefings to more than 17,000 beauty advisers worldwide.

Perfect Corporation CEO Alice Chang said: “We are so excited to work with Estée Lauder to connect Beauty Advisors globally for live beauty training anywhere, anytime.

“Leveraging YouCam’s AR technology for beauty demonstrations allows for engaging, interactive and effective training in real-time and at scale.”

In addition, the beauty advisors can virtually try makeover-looks, follow slide show presentations and ask real-time questions and feedback while Estée Lauder can track attendance, engagements and performance of trainers and participants.

Estée Lauder global brand president Stephane de La Faverie said: “We are thrilled to continue our pioneering partnership with YouCam to bring mobile-based augmented reality training to our beauty advisors around the world.”