Estée Lauder appoints two key positions to drive growth in North America

Andrea Dorigo has been hired as senior vice-president and general manager for global retail at the Estée Lauder Companies and April Anslinger as senior vice-president and general manager of Aveda.

Aveda is a haircare and skincare brand that is part of the Estée Lauder Companies. The company expects the two new appointments to drive its growth in North America.

Anslinger’s responsibilities will include enhancing Aveda’s growth potential, developing and executing go-to-market strategies, and leading digital marketing and social media strategies in the region.

She will also be responsible for driving strategy for Aveda’s retail channels, including its salons, spas and experience centres both online and omnichannel.

Anslinger reports directly to the company’s North America president Chris Good who said: “April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation.

“Her deep expertise in hair care and experience shaping winning go-to-market and retail channel strategies position her well to take on this important role for the company and our North America business.”

Dorigo will lead strategies to drive the Estée Lauder Companies’ retail growth, strengthen its consumer coverage and find omnichannel opportunities.

She will also be responsible for creating new formats to improve customer experience.

 

Dorigo reports to  the company’s global president for travel retail and retail development Olivier Bottrie who said: “Andrea’s deep experience managing complex global teams, his ability to drive innovative thinking and disruptive growth models, and his proven effectiveness at brand building and brand expansion ideally position him to lead our retail transformation towards New Retail at the global level.”