Emmbros Overseas launches GO Range under St. Botanica haircare range

Emmbros Overseas, an India-based maker of beauty and health & personal care products, has introduced its new haircare range – GO Range under St. Botanica.

Featuring natural ingredients, the GO Range is claimed to aid hair to re-bond and strengthen the hair surface, which gives the hair a hit of natural goodness.

GO Range under St. Botanica range features GO Colored Purple Shampoo, which the company claims to be “India’s first-ever one-of-its-kind” Purple Shampoo.

The GO Purple Shampoo has been created for bleached and blonde hair. It features linseed oil, purple mica, and sunflower oil. These ingredients help in maintaining the colour-treated hair.

Emmbros Overseas has more than 400 products across its five brands – St.Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP.

Emmbros Overseas Lifestyle director Sahil Mehta said: “At St. Botanica, we believe in perfecting the art of Skin and Hair Care by using the endowment of Science to bring out the best from Nature and Natural Botanics.

“With GO Hair Care Range, St. Botanica has introduced yet another innovative concept with botanically rich ingredients, sustainably sourced to curate natural formulations. The range consists of 9 different shampoos and conditioners for hair specific requirements and concerns, ideal for every hair type.”

Mehta further added: “Emmbros Overseas is a home-grown company offering an entire bouquet of ‘Made in India’ Beauty and Wellness brands. The growing demand for clean label, cruelty-free vegan beauty products has validated our thesis and we are already on a runway to become an INR10bn company in the next few months.”

The range also includes GO Curls Shampoo, GO Anti-Dandruff Shampoo, GO Smooth Shampoo, GO Long Shampoo, GO Anti-frizz, Go Volume, GO Strong and GO Anti-hair Fall Shampoo.

GO Anti-Dandruff Shampoo features Ichthyol Pale to help protect the upper layer of the scalp, thereby keeping it dandruff free. GO Smooth Shampoo contains hyaluronic acid with restorative properties and essential oils to smoothen hair follicles and tame the hair strands.  GO Long Shampoo features a blend of caffeine and onion to prevent hair breakage.

The products under the St.Botanica’s products are claimed to be vegan, cruelty-free, and PETA-certified, free from SLS, Paraben, mineral oil. The formulations are claimed to be both dermatologically tested and FDA-approved.

The GO collection is packaged in tube bottles and is available through various online channels.