ELSI Beauty secures seed capital to develop personalised skincare platform

ELSI Beauty has partnered with venture capital firm Sekhmet Ventures to support the development of its personalised product platform for consumers with sensitive skin.

Under the partnership, Sekhmet Ventures has offered ELSI Beauty seed capital and strategic counsel.

The product platform will assess data on a customer’s skin profile, hormonal changes, and environment, and will create a tailored ‘subscription box’ of products featuring moisturisers and cleansers.

Sekhmet Ventures founding partner Barbara Paldus said: “ELSI Beauty understands that the future of skincare is grounded in robust science, and that large portions of the beauty market – in this instance, customers with sensitive skin – still harbour significant unmet needs.

“We’re excited to help ELSI Beauty build its flagship, personalised product platform and look forward to introducing customers to its superb product line.”

Founded by skin pharmacologist Dr Elsa Jungman, ELSI Beauty develops skincare products for customers with sensitive and reactive skin.

The company introduced Let’s Start Over Super Moisturizing Serum earlier this year. The product is three-ingredient moisturising and soothing face oil developed for normal-dry skin types.

Jungman said: “Barbara and the Sekhmet Ventures team quickly stood out as ideal partners in the wellness and skincare space, demonstrating a clear passion in the science and process behind ELSI’s products.

“Success in any market requires both capital, sound strategic counsel and a robust network of experts, and Sekhmet Ventures is a valued provider of all.”