Elkem Silicones launches PURESIL brand for personal care offerings

Elkem Silicones, Stockholm-based silicone provider, has launched PURESIL, a new brand for specialised personal care offerings.

PURESIL brand has been created after the acquisition of Basel Chemie, a South Korea-based silicone producer.

Elkem Silicones stated that the brand indicates the firm’s commitment to bolstering its position as a specialty silicone supplier to the personal care market.

Its newly extended product range now comprises MIRASIL and PURESIL brands.

PURESIL brand’s focus is on innovation and technologies to aid customers to innovate and differentiate, while MIRASIL brand continues to serve as the basis of the standard silicones to meet customers demand for performance, reliability and efficiency, claimed the company.

Elkem Silicones has introduced two lineups of PURESILTM – elastomer gels and fluoro-silicone products across the world.

PURESIL Elastomer Gel series consists of elastomer gels in several carriers, both silicones and non-silicones, and volatile and non-volatile.

The series comprises 11 kinds with differing crosslinking density, elastomer content, type of carriers such as silicone or organic, volatile or non-volatile.

The PURESIL Elastomer Gels Series is intended to help deliver the formulation texture, specific sensory cues, optical wrinkle masking, SFP boosting, and many other benefits.

Among the offerings from Elkem Silicones include a silicone elastomer gel in a carrier fluid that is drawn from sugar cane. Besides offering enhanced performance delivery, this blend provides option for customers looking to differentiate with environmentally friendly and sustainably sourced ingredients.

Claimed to be crosslinked silicone polymer swollen in a variety of carrier fluids, PURESIL Elastomer Gels are clear to translucent gels or pastes depending on the degree of compatibility of the silicone elastomers and the carrier fluids.

Easy to spread under light shear, these elastomer blends are of delicate textures. They provide a range of silky, soft, powdery skin feel, a matte finish with wrinkle masking effect, and other formulation and efficacy enhancing benefits.

PURESIL Elastomer Gels are intended for applications in skin care, sun care and colour cosmetics.

These elastomer gels allow unique product texture, luxurious silky soft skin feel while boosting the efficacy of moisturisation and sun protection.

PURESIL fluoro silicone range brings together the benefit of silicone and fluorine.

This range of products is water repellent, and offers long-lasting effect and moisture retention, delivers color uniformity and vibrancy when used in colour cosmetics such as lipstick and foundations.