Dolly Parton forms fragrance partnership with Edge Beauty

Dolly Parton, an American singer, multi-instrumentalist and businesswoman, and Edge Beauty, a beauty industry supergroup, have signed a long-term license agreement for the creation, development and distribution of Dolly Parton’s signature fragrance.

The partnership deal was brokered by IMG.

With the first collection set to launch in Spring 2021, the fragrances will be inspired by Dolly’s own signature scent.

Dolly Parton said: “Fragrance has always played a major role in my life – I wear my own combination of scents every day. I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”

Edge Beauty CEO Steve Mormoris said: “We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures. The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”

IMG licensing vice president and Dolly’s exclusive global licensing representative Gary Krakower added: “Dolly has always been passionate about fragrances and creating her own signature scent, so it was top of our list and we are confident we have found the perfect partner in Edge Beauty. Unsurprisingly, since we started working with Dolly to create her first branded lifestyle products, the response from both fans and the industry has been huge, so watch this space as there’s a lot more to come!”

Further details of the new fragrance line will be revealed soon, stated Edge Beauty.

The firm’s portfolio currently includes CHER, Scent-Organix, The PHLUID Project and now DOLLY PARTON.