Coyne selected as Agency of Record for L’Oreal skincare brand CeraVe

L’Oreal skincare brand CeraVe has designated Coyne PR as its agency of record for public relations, influencer services and professional support.

Coyne PR will provide year-round support to the CeraVe brand to build awareness of the brand’s portfolio of new and existing skincare products.

CeraVe US marketing head Derrick Booker said: “We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge.

“We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”

CeraVe offers a range of 109 products containing essential ceramides and patented MVE technology.

The brand’s line includes cleansers, moisturisers and products suitable for consumers suffering from specific skin conditions.

Coyne PR executive vice-president Lisa Wolleon said: “Our team’s experience directly aligns with the needs of the CeraVe brand and we’re excited to hit the ground running as we head into 2018.

“We’ve been brand fans for years and are looking forward to building the brand’s reputation as the therapeutic skincare authority.”

CeraVe was found in 2005 and was acquired by L’Oréal from Valeant earlier this year.