Elizabeth Arden launches March On campaign for women
Beauty brand Elizabeth Arden has launched an integrated marketing campaign designed to celebrate women’s achievements.
Focus:
Beauty brand Elizabeth Arden has launched an integrated marketing campaign designed to celebrate women’s achievements.
Dove launched new collection DermaSeries for dry skin and Unilever launched fragrance disclosure initiative in Europe. Cosmetics-technology.com wraps up the key headlines from February 2018.
L’Oréal USA has revealed plans to achieve carbon neutrality for all 21 of its manufacturing and distribution facilities in the US by 2019.
US makeup brand Kat Von D Beauty has introduced a new membership scheme for professional make-up artists.
Cosmetic start-up Sunshine & Glitter has launched a new bodycare line, including holographic glitter lotion Awesome Sauce.
Global beauty firm Coty is set to sell its manufacturing unit in Seaton Delaval, Northumberland, following a merger with P&G speciality beauty in 2016.
The Estée Lauder Companies has appointed Philippe Pinatel as its new senior vice-president and global general manager for its subsidiary unit MAC Cosmetics.
US personal care provider The Village Company’s HALLU brand has introduced new bath and bodycare product collections Unicorn, Mermaid, Fairy and Gnome.
US-based pharmacy retailer Walgreens has collaborated with YouTube personality Judy Travis to launch a cosmetic bag line.
American makeup brand Kat Von D Beauty has formed a partnership with actor and international drag icon Divine to launch a new limited-edition makeup collection.