Cosmetics brand Kiehl’s introduces next-generation anti-ageing formula

American cosmetics brand retailer Kiehl’s has launched the next generation of its vitamin C-infused anti-ageing formula.

The reformulated concentrate is said to enhance the efficacy of the original formula, providing a fast-absorbing, non-oily texture with a citrus fragrance.

Kiehl’s scientific director Dr Geoff Genesky said: “Our renovated formula, now with hyaluronic acid and a greater amount of vitamin C, provides faster, better results.

“While vitamin C is difficult to stabilise within a formula, the team worked meticulously to stabilise even more vitamin C and deliver our most efficacious powerful-strength line-reducing concentrate formula to date.”

During an eight-week clinical study, the new formula was found to reduce wrinkles, minimise pores and improve the look of lines and texture.

Made with hyaluronic acid, the formula has an enhanced concentration of 12.5% vitamin C, an increase of 2% compared to the previous formulation that was launched in 2005.

Established in New York, Kiehl’s cosmetics portfolio includes skincare and bodycare products for both men and women.