CLEAN Reserve launches The Avant Garden fragrance collection

Fusion Brands America’s fragrance brand CLEAN Reserve has launched Avant Garden.

This new collection features Galbanum & Rain, Hemp & Ginger, Muguet & Skin, Saguaro Blossom & Sand, Sweetbriar & Moss and White Amber & Warm Cotton fragrances.

Fusion Brands America global marketing and product development vice-president Greta Fitz said: “The sustainable flowers from the farm in the original CLEAN Reserve collection have morphed together creating a fantastical world where two unlikely notes blend together in a lush, secret garden.

“Each fragrance is comprised of two unlikely notes where together they make a magical, beautiful fragrance that has never before been experienced.”

Using ingredients sourced from France and alcohol derived from corn and aloe, all the fragrances are claimed to be vegan, and free from phthalates, preservatives, gluten and artificial dyes.

Available exclusively at Bloomingdale’s stores and online, the collection is produced in partnership with fragrances houses Firmenich, Mane and Takasago.

Fusion Brands America president Gregory Black said: “Our new CLEAN Reserve Avant Garden collection incorporates our foundation of eco-friendly ingredients into a luxurious olfactory experience.

“The result is undeniably unique, and positions CLEAN for yet another year of strong consecutive global growth in the category.”