Clariant unveils new EcoTain in Personal Care concept in Shanghai

Clariant has unveiled its new EcoTain in Personal Care concept, which claims to help cosmetics formulators easily identify ingredients that are natural, eco-friendly and socially responsible.

EcoTain in Personal Care offers an overview of products, assessing for aspects such as vegetal origin, high renewable content (RCI), data transparency, compatibility with eco-labels, and low-carbon and water footprints.

In addition, an EcoTain sustainable excellence label is awarded by Clariant to products that are thought to be sustainable.

There are currently 32 EcoTain-labelled ingredients for personal care applications, including actives, care ingredients, emulsifiers/solubilisers, haircare formulas, preservatives and surfactants.

Clariant’s sustainability manager Martina Beitke said:  “Today, customers expect innovative products and solutions to meet the requirements of sustainability and efficiency.

“Our product assessment helps our customers in personal care to understand how to achieve internal targets, for example, by using products that need a lower dose, are natural or plant-based, or which save energy due to their multifunctionality or easy handling.

“We are pleased to present the industry with a comprehensive portfolio of solutions and clear and concise information to support sustainable formulations.”

Clariant has introduced EcoTain in Personal Care at the Personal Care and Homecare Ingredients (PCHi) exhibition in the Shanghai World Expo and Convention Center.