CITIC Capital acquires New Zealand beauty firm Trilogy International

CITIC Capital China Partners has acquired New Zealand-based natural beauty care and home fragrance company Trilogy International Limited (TIL Group).

Through its subsidiary CS Company, TIL Group distributes cosmetics, fragrances, haircare products and skincare products in New Zealand.

CITIC Capital’s senior managing director Hanxi Zhao said: “We are delighted to become the new owner of TIL Group. The company owns remarkable brands in the beauty and lifestyle sectors such as Trilogy, Ecoya, Goodness, Lanocreme, By Nature, as well as CS&Co, a leading distribution platform for beauty products in the New Zealand market.

“These brands advocate natural beauty and natural lifestyle, which corresponds to the desire of today’s consumers across the globe.

“Over the coming months, we will be working closely with the talented TIL management team to map out next steps and strategies and to continue to grow each of these businesses and enhance the footprints of its brands. We are intrigued by the opportunity ahead of us.”

Following the completion of the transaction, the company has appointed Felix Danziger as a director the TIL Board and Roy Brown as the chief financial officer.

First NZ Capital and law firm MinterEllisonRuddWatts served as financial advisor and legal counsel, respectively, to CITIC Capital in connection with the deal.