Benefit Cosmetics launches new BADgal BANG! mascara

Beauty brand Benefit Cosmetics has launched new mascara product BADgal BANG!.

The new mascara is said to be flake-free, smudge-free and water resistant, providing an intense pitch-black colour. It is designed to deliver 36 hours of volume without weighing the lashes down.

BADgal BANG! mascara includes one of the lightest raw materials, aero-particles. The mascara’s streamlined brush allows the user to apply from root-to-tip and corner-to-corner on the upper and lower lashes.

The new mascara will join Benefit Cosmetics’ line of mascaras, which includes They’re Real! and Roller Lash.

Last month, the company launched a virtual eyebrow try-on experience created in partnership with Modiface. It detects a user’s eyebrows on a live video stream and digitally portrays 15 different eyebrow styles with various shapes and colours.

A subsidiary of LVMH Moët Hennessy Louis Vuitton, Benefit Cosmetics is founded and headquartered in San Francisco, California, US.

 

Benefit Cosmetics has store-within-a-store locations in various retail brands such as Debenhams, Sephora, Boots Pharmacy and Arnotts.