Beauty brand Kat Von D launches Pro membership for makeup artists

US makeup brand Kat Von D Beauty has introduced a new membership scheme for professional make-up artists.

Known as Kat Von D Beauty Pro, members receive a membership card, early-access to new products and member discounts.

The brand will reward the first 5,000 people to sign up as Pro members with a box of complementary products, including Tattoo Liner and Lock-It Concealer Crème in White Out.

In addition, the company will donate a percentage of every Pro order to animal rights charity Mercy For Animals, which is an international non-profit animal advocacy organisation.

Kat Von D said: “I’ve learned so much from them (Mercy for Animals) about how awesome and important becoming vegan is, for the animals, for humanity, and for the planet!

“The delivery of the message is smart, informative, honest, direct, and easy to follow. It speaks not only to the vegan community but more importantly, to the non-vegan world.”

Launched in 2008, Kat Von D specialises in long-wear, high-pigment and full-coverage beauty products. The brand claims it does not test its products on animals.

Kat Von D is part of San Francisco-based Kendo, which acquires and develops beauty brands. Its portfolio consists of Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna.