BBB to launch Jason Wu Beauty products in January 2021

US-based cosmetics company Bespoke Beauty Brands (BBB) has announced its plans to launch its latest cosmetics line of beauty products, in partnership with fashion designer Jason Wu, in January 2021.

The complete collection, titled Jason Wu Beauty, will be launched across the country on 17 January 2021 and includes daily essentials for brows, eyes, cheeks and lips.

This is claimed to be the second brand that will be rolled out under the BBB umbrella.

Bespoke Beauty Brands founder Toni Ko said: “Functional makeup doesn’t have to be expensive. I believe every consumer should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin.”

Wu said: “I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty! When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love.

“It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”

The beauty products are claimed to be completely cruelty-free and formulated without parabens, phthalates, Oxybenzone, hydroquinone, BHA, BHT and other harmful ingredients.

Several products within the collection have multipurpose utility and will be available at the price range of $10 to $25 on www.jasonwubeauty.com site.